Privacy Policy
Privacy Policy

By using or accessing this website you signify your acknowledgement and assent to the Privacy Policy set forth below. If you do not agree to this policy, please do not use this website. The “micho” can revise this privacy policy at any time by updating this posting, and your use after such change signifies your acceptance of the changed terms. Please check this policy periodically for changes. This policy is intended to help you understand how “micho” and its affiliates collect, use and safeguard the information you provide on this website. This Privacy Policy does not apply to the use or disclosure of information that is collected or obtained by us through means other than this website.

Personal Data

If you browse our website, you may generally do so anonymously without providing any personal information. However, there are cases where we collect personal data. The “micho” collects demographic information from visitors to the website. In addition, “micho” collects personal data from visitors to the website who register their information or who use the online store. We also use cookies (see more below) and track IP addresses so we can improve our service and enhance your “micho” experience. The “micho” does not collect personally identifiable information from anyone under the age of eighteen. If you are under eighteen, please ask your parents to register and/or use the online store. Please do not submit any personal details if you are under eighteen.

In case you change your mind or wish to update or delete your personal information, we will endeavor to correct, update or remove the personal data you give us.


When you place an order for good, we need to know your contact information, shipping information, e-mail address, credit cardholder name, credit card authorize payment, process and fulfill your order and send an order or shipping confirmation, as well as notify you of your order status. All Internet transactions with “micho” are performed on a server that uses industry standard encryption technology to protect your credit card information from being read by unauthorized third parties.

Use and Storage of Personal Data

We use the personal information that is collected through our website to better serve our users, customize their shopping experience, and improve the content of our website. Personal information that you provide will be used for marketing and promotional purposes only by “micho” and its subsidiaries and affiliates. The “micho” may share customer information within the “micho” organization, so that you may be informed of other products that may be interest you. Further, in order to maintain our website and provide for customer communications, “micho” contracts with selected third parties, solely for the purpose of assisting “micho” in these endeavors and subject to contractual confidentiality obligations. We do not otherwise disclose your information to third parties, unless required by law or in connection with a legal claim or proceeding.

We may share your personal information as follows:

  • Among our affiliates and related companies;
  • With third party agents we have hired to help us provide a good or service you have requested (for example, in connection with your order, we would provide your credit card number to a payment authorization service and your address to a shipping company);
  • In the Special Cases set forth below.

We do not otherwise rent or sell to third parties your personally identifiable information entered on this website. We will send you announcements or communications by email only if you give us your permission by submitting your personal details. Otherwise, we use your information only to review our performance and to improve our services to you, or to communicate with you about your order if you have placed an online order.

We may share statistical or aggregated non-personal information about our users with advertisers, business partners, sponsors and other third parties. This data is used to customize our website content and advertising to deliver a better experience to our users.


We use security measures consistent with industry practice to protect the loss, misuse and alteration of the information under our control. While we use reasonable efforts to safeguard the confidentiality of your information, we cannot guarantee that electronic commerce is totally secure due to transmission errors, outside events, third party hacking or other causes, and you will not hold us responsible for any breach of security unless this is due to our willful failure or gross negligence. We will comply with all privacy laws and make any legally required disclosures regarding breaches of the security, confidentiality, or integrity of personal data consistent with our ability to determine the scope of a breach and our obligations to law enforcement.

Cookies, Web Analytics and Tracking

Our web servers collect general data pertaining to each website user, including their IP address, domain name, referring web page and the length of time spent and the pages accessed while visiting this website. This web usage information is collected to help of our website, to measure the effectiveness of our advertising, and customize and improve the website user experience. Web analytic information is gathered using the following methods: (1) cookies, (2) web beacons (a.k.a clear gifs), (3) conversion tracking, (4) third party ad serving mechanisms, and (5) general detection and use of your internetprotocol (IP) address or domain name. We do not combine any web usage information with information collected offline or form other sources.


A cookie is a small file stored on your computer by a website to give you a unique ID. We use cookies to track new visitors to this site and to recognize past users so that we may customize and personalize content. Cookies used by this site do not contain any personally identifiable information, and we cannot identify a user from his/her cookies unless that user provides personal information voluntarily. If for any reason you don’t want to take advantage of cookies, you may have your browser not accept them, although this may disable or render unusable some of the features of the our site.

Web Beacons

Web pages on this site or e-mail messages you receive from us may contain a small graphic image called a web beacon (sometimes called a web bug or clear gif). Web beacons are typically very small (generally 1-by-1 pixel) and invisible to the user, however any electronic image viewed as part of a web page or e-mail message, including an advertisement or HTML content, can act as a web beacon. Web beacons are designed to allow us, or a third party to collect certain information and monitor user activity on our site. Collected information can include the IP address of the computer that the web beacon is sent to, the URL of the page the web user comes from, and the time the web beacon is activated (such as when you view the web page, advertisement, or e-mail that contains the web beacon). No personal information is obtained from this tracking, rather just the patterns of usage of our various users may be tracked to provide you with improved service and content based on aggregate or statistical reviews of user site traffic patterns.

Conversion Tracking

Search engines offer a feature called “conversion tracking” which is a way to track clicks to sales from either search results or ads on search engines. Using either web beacons or visible images, depending upon the search engine, the search engine notes and saves information in a cookie with non-personal information such as time of day, browser type, browser language, and IP address with each query. Information is gathered in the aggregate, without unique personal data. Conversion tracking allows the search engine company and “micho” to track click to sales, including the number of clicks (“visits”), it takes before a purchase is made and permits us to measure the effectiveness of our search engine participation.